Michael Copeland has over two decades experience in developing integrated brand communications for corporate, marketing and investor audiences. He has multiple writing credits in print, broadcast and interactive media and has held management positions in the public, private and nonprofit sectors.

Copeland is the award-winning scriptwriter for The Healthy Kids Show and served as the PR director for the American Academy of Pediatrics. In that capacity, he coordinated editorial projects with many major publications and orchestrated a number of high profile press conferences and media tours.

The former VP for Strategic Communications at Baker | Brand Communications, Copeland currently consults with a broad range of clients on integrated branding assignments including market analysis, strategy development, brand positioning and message development.

Notable clients (past and present) include Adaptec, Albertsons, Blue Cross of California, GUESS?, K2, Lakeshore Entertainment, Microsoft, Nationwide Better Health, Qualcomm, Sears Health & Nutrition Centers, Sony Playstation Network, Tenet Healthcare, UCLA and Watson Pharmaceuticals.

Mr. Copeland is a graduate of the Russian language program of the Defense Language Institute, has a bachelor’s degree in communications from the University of Illinois and an MBA with an emphasis on integrated marketing communications from Northern Illinois University.